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Families encouraged to lookout for 'MonsterHeroes' in Guildford

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Families encouraged to lookout for 'MonsterHeroes' in Guildford

Published by the Eagle Radio News Team at 6:48pm 10th July 2020.

Families in Guildford are being asked to search for heroes around the town, as part of a new project. 

Experience Guildford is part of the new scheme called MonsterHeroes which aims to bring fun and increase footfall to many of the UK’s high streets this summer, whilst also raising over £100k for NHS Charities Together.

Using only smartphones, the Safari allows you to learn each of the MonsterHero's name, story, and superpowers.

Once all 10 MonsterHeroes are found, a free e-book, that tells the story of their first team-up, will be unlocked.  

MonsterHero Safari

Guildford will be one of the first 60 locations to launch the initiative this July. 

MonsterHero Safari works by utilising contactless NFC technology and QR codes and is app-free without the need for players to download or sign up

Designed with COVID-secure safety in mind, the safari involves interacting with small, family member groups, and therefore adheres to all social distancing guidelines and is completely contactless.

Martin Blackwell, former CEO of ATCM and the Charity Retail Association is coordinating the UK-wide project pro bono:

“When I heard about the concept it just resonated with me and I knew I had to support it.

"I loved the idea of heroes; the idea of a “safari on the high street”!

 "I just thought, if something fun like this can help make families feel good about going back out onto the high street and raise money for such a worthy cause then let’s go for it.”

Commenting on the “Safari’s” arrival to Guildford, Amanda Masters, CEO of Experience Guildford said;

“This is such a fun initiative that really embraces the need to kick-start our retail economy whilst also creating an engaging and family-led activity that safely introduces all generations back to our high streets.

"Not only will we be able to assist in raising valuable funds for a host of NHS charities, but we will also help bring our high streets back to life, supporting the wide spectrum of businesses that operate across the town.”

To learn more about the story-trail go to www.monsterherosafari.com