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Today is most popular day for us to ditch New Year's Resolutions


6:03am 19th January 2017
(Updated 10:33am 19th January 2017)

Are you already feeling defeated with your January health and fitness regime?

Today is apparently the day we'll all give up on our New Year's Resolutions!

According to Waze UK,the first dip in navigations to gyms in January 2016 occurred at the three-week mark.

The statistics for the first days of 2016 shows a spike in navigations to fast food restaurants that suggests people rang in the new year by enjoying their last cheat meal of the season.

The data also shows that users spent the weekend recovering from their New Year's festivities and avoiding the gym altogether, presumably storing up the energy to jump start their fitness goals on Monday.

And trips to the gym during any given week peak Monday through Wednesday and start dwindling on Thursday.

New Year's Resolutions

In January, motivation is at an all-time high, and navigations spike for an additional day per week as workday warriors trade in their Thursday happy hours for workouts.

Given the commonly held theory that it takes 21 days to establish a new habit, the spike in gym traffic on Thursdays is also great news for gym owners who want members to solidify their long-term fitness habit.

Waze navigation data corroborates the challenge of keeping members engaged through this milestone: the first dip in navigations to gyms in January 2016 occurred at the three-week mark.

So how do we recover from going off track, or a lack of motivation? 

'Reset your ideas'

Pippa Mitchell, Nutritional Therapist in Godalming said: "There'll have set off with a great gung-ho positive attitude.

"Maybe made some resolutions that actually were not that achieveable and are now finding a few weeks down the line why they're not - why they're so difficult to put into place."

"Don't lose hope. If you've raided the biscuit tin or had a binge on cake or whatever.

"Don't worry about that. Don't feel guilty about it. Just reset your ideas, maybe sit down with a piece of paper and write down what you would like to achieve."

New Year's Resolutions

If you need a spring back in your step - why not grab some motivation from our dedicated guide below:

New Year New You.



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