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Pret a Manger buys EAT and plans to convert stores into 'Veggie Prets'

Pret a Manger buys EAT and plans to convert stores into 'Veggie Prets'

Published at 3:55pm 22nd May 2019. (Updated at 3:56pm 22nd May 2019)

Pret A Manger has bought EAT and plans to turn many of the chain's stores into "Veggie Prets". 

The move is in response to growing consumer demand for more vegetarian and vegan options on the high street, bosses said on Wednesday (May 22). 

Pret opened its first vegetarian store as a pop-up in September 2016 but made it permanent after it proved its popularity.

Despite that success, just four of Pret’s 400 UK stores are vegan.

Food businesses have increasingly sought to capitalise on the rise of plant-based diets in recent years.

Greggs gained huge publicity at the start of the year, when it  had success with widespread coverage of its vegan sausage roll, and Subway appears to be the latest fast-food chain to introduce a 'Vegan' option. 

Clive Schlee, CEO of Pret said:

 “The purpose of this deal is to serve a growing demand of vegetarian and vegan customers who want delicious, high quality food and drink options.

"We have been developing the Veggie Pret concept for over two years and we now have four hugely successful shops across London and Manchester. The acquisition of the EAT estate is a wonderful opportunity to turbo charge the development of Veggie Pret and put significant resources behind it.”

Veggie Pret Great Eastern Street

 Andrew Walker, CEO of EAT said:

 “EAT’s passionate and talented team are what make the business; their commitment to providing our customers with great food and excellent service is at the heart of the company’s outstanding recent performance.

"I am delighted that their efforts have been recognized through this transaction. It has been a privilege to lead EAT for the past 3 years, and I believe this acquisition creates new opportunities for employees and customers alike.”

Andrew Aylwin, Chairman of EAT said: 

“Pret is a fantastic brand and this transaction represents a strong strategic fit with benefits for all concerned.

"I would like to thank Andrew Walker and his team for the outstanding job they have done revitalising the brand and business in the last few years and the company’s shareholders and lenders for their support.”

 

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