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Superdrug becomes first UK High Street store to offer breast cancer checks

CoppaFeel & Superdrug

Published at 1:28pm 20th March 2019.

Superdrug has become the first UK High Street store to offer free breast cancer checks.

The retailer has partnered with charity CoppaFeel, who will now be offering a no-touch consultation on how to carry out a breast examination.

It will take place in all of its 56 nurse clinics across the UK, which includes Guildford and Epsom. 

Their aim is to educate patients on the signs and symptoms of breast cancer by having over 100,000 breast checking consultations in the first year.

Sophie Dopierala, Director of Education and Health Comms at CoppaFeel! said:

“Our annual research shows for most women who aren’t checking their breasts, knowledge on what to look for remains the main barrier.

“We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message”

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The launch comes as new research among 2,000 people revealed a staggering 82% of women and 63% of men feel uncomfortable discussing changes in their breasts.

Dr Pixie McKenna, Superdrug’s Health and Wellbeing ambassador, said:

“Once you know how simple checking your breasts is, it can save your life. I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend - the more conversations the better!”

You can book an appointment at Superdrug's health clinic's here.

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