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Millennials are UK's unlikely community champions?

Millennial's

• 16 – 19 YEAR OLDS FAR MORE LIKELY TO VOLUNTEER THAN OLDER GENERATIONS

 

• TWO-THIRDS OF BRITONS SAY COMMUNITY VALUES HAVE NOTICEABLY DECLINED SINCE THEIR PARENTS’ DAY

 

• THREE-QUARTERS WANT TO SEE BIG BUSINESS DO MORE TO HELP COMMUNITIES

 

Two-thirds of Brits (68%) say that community values have noticeably declined since their parents’ day, but it is the younger generation of Millennials who have rekindled community spirit, according to new research announced by Aviva.

 

The study, which marks the opening of public voting for the Aviva Community Fund, discovered half of all respondents aged 16-29 (49%) have volunteered in their community at least once or twice, significantly more than people aged 30 – 44 (37%), 45 – 59 (36%), and over 60s (38%). 

 

Communities cannot thrive solely on the support of Millennials, however. 73% of respondents agree big businesses could do more to help and 78% have no idea how to go about securing vital funding.

 

While there is uncertainty of how to raise funds, 86% have experienced how small things can make a big difference – with attending local events (25%) and picking up litter (24%) shown to be the most frequent ways to show support. 

 

The nationwide survey also identified what would most benefit communities. These include: 

 

1. More activities to bring the community together (35.8%)

2. Counselling services (34.6%)

3. Self-help groups (32.5%)

4. Skills training (30.4%)

5. Outdoor spaces (27.6%)

6. A revamped village hall / community centre (27.4%)

7. A community resource such a minibus (26.9%)

8. Disabled facilities (26.0%)

9. Training for volunteers (24.7%)

10. A well-kept children’s park (24.2%)

 

The elderly are most in need of support (56%), followed by individuals with disabilities (44%), people with mental health problems (43%) and the homeless (40%).

 

Biz spoke to Reggie Yates who is an experienced broadcaster and award-winning documentary maker; Reggie has documented for communities abroad and at home and credits his community for helping him to get where he is today. His mother runs a dance and drama group for children in their community, clearly experienced in this topic, Reggie spoke to Biz on what he would like to see businesses do for millennials. 

Let's Talk: Biz speaks to Reggie Yates on the new meaning of community and millennial's!

Two thirds of Brits (68%) say that community values have noticeably declined since their parents’ day, but it is the younger generation of Millennials who have rekindled community spirit, according to new research announced by Aviva

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