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Let's Talk Business

Pay Per Click and Adwords, could you be paying too much for a service you don't understand? 

Man using analytics

What is PPC?

" PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. 

What is Google Ads?

"Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids."

Could you be paying far too much for a service you don't understand? Where should you get help to maximize your investment and see a real return? Adrian Barry from Godalming based Web Results Direct explains why and what you should be doing: 

Let's Talk Business: Google PPC and Ad Words, could you be paying too much for something you don't understand? Advice from Adrian Barry.

Biz spoke to Adrian Barry from Godalming based 'Web Results Direct' and he broke down to us what we need to know about Google PPC and Ad Words, you could you be paying too much for something you don't understand?